MMS designs site-specific consulting solutions for marinas throughout the world; from inland lake marinas to off-shore mega yacht destinations.
custom programs that maximize marina income.
- Site Assessment
- Market Feasibility Study
- Economic Feasibility
- Conceptual Design
- Operational Assessment
- Marina Valuations
We are some of the most recognizable experienced names in the marina business. Our team brings unprecedented experience and a surplus of talent and industry resources that maximize prospects for every client we serve.
A marina is a unique business where the ability to maximize income while controlling costs will determine the financial success for the owner. One of our main strengths in the marina management business is customizing a consulting solution to meet the specific and individual needs of every client and every project.
MMS offers consulting services on a project-by-project basis. This helps clarify the goals and objectives of our proposal, planning strategies and reporting. There is no other way to provide the proper and correct advise without custom designing a program for each client, which ultimately limits unnecessary work and reduces costs.
marina management services offers a wide variety of marina consulting services including:
The Site Assessment is a cost effective way to identify the best marina development plan or operating scenario for a specific property. A Site Assessment provides the necessary independent assessment of a new marina and existing marina, a redevelopment plan, or an acquisition. Just to be clear, a Site Assessment is not a full Feasibility Study or Market Analysis, but rather a broad look at the fundamentals affecting the project. MMS physically inspects the marina and interviews key staff to garner concepts and potential opportunities for the property. MMS will present the research and analysis in a detailed proposal within two weeks from the date of the site visit. The proposal will be the guidebook that identifies and lays out the best strategy to maximize a particular site. The Site Assessment is naturally the first stage in any consulting relationship with MMS.
Site Assessments can review:
- Existing Operations
- Acquisition or Disposition
- Development or Redevelopment Potential
- General Market Conditions
- Economic Analysis
- Staffing Levels
- Design and Layout
- Specific areas of concern of the client
Market Feasibility Study
Future trends expected in the marina industry that could affect the final design and characteristics of the marina must be into consideration when planning for business growth. Therefore, conducting a Market Feasibility Study is an important and necessary phase in identifying the overall viability of a proposed marina development, redevelopment or acquisition. Like any thorough business plan, existing demand needs to be determined to help forecast a future business client for a specific marina. The market study determines how the existing market conditions will shape the overall layout and financial performance of the proposed project. Research in the study identifies the target boater, occupancy forecast, rental or conversion rates, amenities demanded and the current marina and boater market factors affecting the project.
MMS has fostered a robust reputation on the ability to forecast precisely the fiscal accomplishment of a proposed or existing marina. Our strategies for site specific successful profit planning are based on 20 years of operating and consulting experience in the marina industry. The power behind the Financial Modeling is a comprehensive supposition and building block arrangement, which allows the model to execute a range of different design and operating scenarios. The economic model will provide an accurate reflection of the forecasted net operating income before depreciation and debt service. The NOI will reflect available cash to service debt on the investment at stabilization or five years.
This 5-year forecast will reflect the opening performance of the marina including realistic expenses anticipated staffing levels, occupancy ramp-up, and seasonal fluctuations. The MMS report will make recommendations for staffing levels, reserves for repairs and maintenance, capital improvement budgeting, and overall management issues as they relate to the marina operations. The report will provide the client with a cost benefit analysis of each recommended profit center to project accurately the financial success of the marina.
MMS approaches the design of a marina from a marina operator and a marina customer’s perspective. This is a perspective, which is often left out of the planning and design stages for large and small-scale marina developments. MMS can work directly with the client’s architects, engineers, land planners and other consultants and create a conceptual design of the proposed marina. MMS complements the two disciplines of design and engineering by focusing on the dynamics of operating and using a marina and related amenities through the customer’s eyes and on site staff.
The conceptual design recommendations will focus on slip sizes, access and layouts, dock amenities, shore side amenities, administrative space, maintenance areas and an overall description of the level of service and aesthetics the facility must have in order to meet the needs of the identified market given the restrictions of the site. For more information on our conceptual design services please contact us directly.
Our Operations Management Evaluations address the four key essentials required to successfully manage a marina, regardless of size or location. They are:
- ADMINISTRATIVE | A marina’s operating policies and procedures must keep pace with today’s ever changing environment and governmental regulations to remain competitive and minimize risk exposure. Having a well defined and documented Administrative Plan is an important aspect of an efficiently operated marina.
- FINANCIAL | Holding accurate and up-to-date financial information is critical and can mean all the difference between profit and loss.
- MARKETING | Marketing is the KEY to attracting new customers.
- SERVICES | The positive experience is what keeps them coming back for more.
Whether valuing a proposed marina or existing facility, MMS’s assessment of the property and surrounding area gives the owner a clear and concise picture of the value of the marina business.