This article, by Dennis Kissman, was published in Marina Dock Age – April 2010. The rates that marinas charge customers and tenants are fundamental to making a profit. Whether the rates are for a dry slip, wet slip, or services rendered, rates and how management and staff portray them will ultimately determine how your current and future customers view your marina.
Entries in 2010 (6)
This article, by Dennis Kissman, was published in Marina Dock Age – June 2010. As we approach the summer season, marinas should be planning special events to bring more traffic into the facility. Events and activities at your marina are a great way to engage both your customers and the local community in the boating lifestyle. After all, the marina needs to be a fun place, and events are a great way to promote that fun. Events will also allow potentially new customers to talk to your current customers and hear about all the benefits your marina has to offer.
This article, by Dennis Kissman, was published in Marina Dock Age – March 2010. Marinas and boatyards can change this community attitude by marketing themselves and their customers to the local community. The following paragraphs describe how this can be done in words and deeds.
This article, by Dennis Kissman, was published in Marina Dock Age – January 2010. In a world of 24-hour news, escalating unemployment, and wars at home and in the far corners of the world, it’s the job of marina operators to provide and maintain an escape for their customers. By delivering the boating lifestyle in a clean, safe, and friendly environment, marinas will be able to keep their existing customer base in these tough economic times.
This article, by Dennis Kissman, was published in Marina Dock Age – December 2010. In the next couple of years, many marina owners around the country are going to face some serious challenges when balloon payments on their mortgages are coming due, and there are very few, if any, lenders that will refinance those loans. The more one knows about these finances, the better one will be able to cope with the problems. To help marinas navigate through these troubled waters, the following paragraphs present one interpretation of how to deal with these financial problems based on the real-life experiences of marinas working with those in the lending business.