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Entries in 2005 (13)

Tuesday
Feb142012

How to Build and Maintain a Successful Marina Organization

This article, by Dennis Kissman, was published in Marina Dock Age – January 2005. I was recently asked if I could comment how to retain good employees. I thought about it for some time, and believe there are two ways to approach this question. An organization can be either proactive or reactive in their approach to retaining employees. If an organization believes that its employees are an organization’s most valued assets, then it will most likely be proactive in its approach to retaining employees. Conversely, if it does not subscribe to the fact that employees are the most valued assets, then it will most likely espouse a reactive approach.

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Tuesday
Feb142012

Some Practical Tips on Purchasing Marina Insurance

This article, by Mark Yearn, was published in Marina Dock Age – March 2005. Insurance, as a fixed cost of doing business, is one of the largest single line items of every marina’s budget. Because most marinas go their entire business lifespan without ever filing a claim, they often view insurance as an expense that’s too costly and unnecessary — that is, until disaster strikes.

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Tuesday
Feb142012

Marina Software has Making Great Strides

This article, by Dennis Kissman, was published in Marina Dock Age – March 2005. Over time, many marina owners and operators have raised their expectations regarding business-related computer programs, as the ever-increasing sophistication in software development has made it easier to demand more. On the other hand, some marinas generally still avoid investing in computer products. Either way, it’s important to take note that one of the biggest changes in the marina industry has been in the area of marina management software.

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Tuesday
Feb142012

Marina Privatization Benefits a Few at the Expense of the Many

This article, by Dennis Kissman, was published in Marina Dock Age – April 2005. It seems like every time we pick up a trade magazine or cruise the marine news on the Internet there is an article about how water access is being denied in one form or another. Now the hot topic in Florida is that developers are converting marinas and boatyards into high-rise residential developments and either eliminating or privatizing the existing marina associated with the property.

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Tuesday
Feb142012

Communicating with Marina Customers

This article, by Dennis Kissman, was published in Marina Dock Age – 2005. I was recently talking with some of my boating friends who keep their boats at different marinas, and I asked them how their marinas communicate information about the facility. Let me begin by saying that I do not believe there is a single right or wrong way on what, when or how to communicate with customers. My boating friends could have easily been customers of the same marina, and they would still represent a cross-section of a single customer base. I think it is fair to say that no matter how a facility approaches communicating with its customers, there will always be at least one customer who prefers a different approach. A marina manager must decide what works best for his or her particular marina.

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