Site Search
We're Social
Search by Year
Site Search
We're Social

Entries in 1997 (10)

Monday
Jan302012

Exploring Options to Improve Marina Income

As the boating season is winding down for many marinas, a lot of you already have your eye on what changes could be made to improve the marinas income in the off season and for the next years boating season. Those changes could include capital expenditures, staffing changes or product line changes. In each case, if the wrong decision is made, the expected increases in income could turn into decreases before you realize what happened. Under these circumstances, the cost to correct the situation usually far exceeds the cost involved in making the initial change.

Click to read more ...

Monday
Jan302012

Reviewing Boarding Ladders in Marinas

Sometimes the best solutions to problems are right before our eyes. In my position, I have the opportunity to visit a number of marinas and as the saying goes, "no two marinas are the same" may be true but many of the problems marinas face are the same.

Click to read more ...

Monday
Jan302012

Catering to your marina's customers

Not all marinas are created equal. As a marina consultant, I usually have the pleasure of visiting three or four new marinas a month. Almost without exception, marina owners tell me how different their marina is from others. Yet most owners try to emulate what the marina down the street is doing. If you believe that, your marina is unique, and then makes it unique. Just because an amenity looks nice, somewhere else doesn’t necessarily mean it’s what you need.

Click to read more ...

Monday
Jan302012

Marina Fire Safety: Plan Now or Pay Later

We’ve all been faced with the auto mechanic who says: “You can pay me now, or you can pay me later,” while holding up the inexpensive oil filter he wants to install in your car. He’s telling you that you can avoid replacing the more expensive engine further down the road. The marina industry is faced with the choice of the oil filter or the engine, too. Look at it this way. The marina is the big expense, like buying a car; your safety program is like the oil filter, a small expense that keeps things running smoothly; and the lawsuit is like the engine in the car. Sometimes it costs more to replace the engine than the car is worth.

Click to read more ...

Monday
Jan302012

Hiring Your Marina's Best Asset - The Manager

How do you ensure that the position you need to be filled is filled with the correct person? A hiring mistake can be very costly. It usually takes up to three months to find the right person, and a mistake in hiring may take a few months to discover, after which the recruiting process has to start all over again. This leaves the marina owner back in the same position, or worse, just assigning the position to the nearest warm body. Employee mistakes just do not grow; we let them in with open arms through the hiring process. There is only one valid criterion—is this the right person? The challenge is getting the right person in the first place, knowing when you have the person with those basic qualities; knowing that the person you are looking for has the necessary competency and can be trained to your own methods.

Click to read more ...

Page 1 2